It is unfortunate how English readers in India increasingly value articles on blatant materialism than simple, earthy things. There is painful bitterness in the entire process, yet, it is fair even to the publication and the writer who regards writing as a business and responds to the demands of the market. It is this emphasis on the importance of money, and the very idea that even the best of the designers and art can be purchased, which is indeed debilitating and demoralising.
The striking juxtaposition of barbarism and civilisation in recent times is quite evident. While on the one hand, we see mind-blowing advancement in science, technology, and lifestyle; on the other hand, we see this degeneration of mind, inability to appreciate the natural and finer things of life. The bull market is almost unbearable, turning life into a mortgage payment, with a price tag on almost everything, including ‘art’. Newspapers and magazines merely try to cater to the popular interests and secure the widest possible readership. For most writers, art is about people who have led a life of greed and opulence. This state of things is traceable to the lack of education, in all senses of the word.
Before things could improve, there could be a period of what many people will call ‘capitalist anarchy’. Bizarre though it may seem, people might then realise that education and emancipation would make them truly human.
Most English newspapers, even the ones who claim to have their own voices, now follow the most commercial route and consider it an indispensable tool for instilling loyalty. The path to success is suppression of individualism and collective good. Newspaper prices are kept low to pull in more people.
In a sense, this seems to be the only way out. Capitalism is king and pretty much everything is branded. Call it buying and selling of aspirations. Call it free market economy. Whatever it is, there is very little representation of the ‘classic Indian life’.
Meghna Maiti